About

I have been working as a web and digital content professional as from the late 90s, spending my first few years working in New York City.

I have worked on numerous projects for a broad range of clients, from high profile multinationals to not for profit organizations and pro-bono work.  I work productively as a manager or as part of a team.

As a senior front-end developer and designer I’ve been providing technical and creative solutions on projects that span across multiple devices and platforms, using backwards compatibility methods as well as new HTML5/ CSS3 and jQuary scrips.

My strong understanding of both the creative and technical sides as well as deep knowledge of software allows me to manage projects form concept to technical wire-frames, coding and testing while liaising with creative and IT teams.

I love working in teams that think out of the box, share knowledge and hobbies that enrich the working environment.

Over the years I have been fortunate to work with various people and companies. People whom I shared knowledge and ideas with an companies that let me experiment and take the time to learn new technologies and methods. After all, the online industry was and still is very young and changes periodically.

A partial list of clients and companies that hired my professional services.

• Hollard Financial Services
• Orient Capital
• Link Market Services
• Hasso Plattner Ventures
• TAFE
• Teva Pharmaceuticals (NYC)
• Desk Trainer
• Dalma Design
• PriceWaterhouseCoppers
• AON
• ESPN
• Mansfeld-Kehat Architects
• Israel Salt Industries
• Solvexia
• Cnoga
• Raval
• Trialia Foods
• Ultimate Beauty
• Vets NYC
• SOTA
• Mallesons Stephen Jaques
• Darlot Group
• Healing Across the Divides (non-for-profit organisation)

My experience spans across multiple disciplines. My strongest knowledge and experience lies in the fact that I can look at a project from different angles which allows me and my team members to plan ahead and predict “pot holes” that may interfere with the project’s timeline and final output.

My experience both technical and theoretical started when I was in hi-school studying architecture and eventually graduating in 1996 from college as an industrial designer.

During the mid 90′s the internet just started to gain momentum but not much for designers and the term “front-end developer” was not even invented.

In 1998 I moved to NYC in order to find work as an industrial designer but like so many other “freshmen” I found myself taking a job as a graphic designer and studio manager at Dalma Design Inc (Thanks David Azran).

At Dalma I learned about managing a studio and how to work with clients and meet deadlines. The clients included AON, PWC and ESPN.

After more then a year while the web grown to become the “bobble” I was asked to build a Flash site for a friend and since then I basically moved from product design to online and screen design. In those days everyone where experimenting. CSS and xHTML where not a standard and IE6 wasn’t even born. Flash was king and Dreamweaver became a household name for web designers and graphic design studios.

Moving forward

Moving forward, in 2006 I landed in Sydney and started to work from day 3 (after the shock and jet-leg). I still had work from my own clients and soon I started looking for a more steady contract or freelance work. A multi-cultural and very interesting company called Orient Capital hired my services for initial three month, I stayed there for more then three years.

My responsibility at Orient Capital was to re-brand and re-design the interface of there main product called “Miraqle”. During my time at Orient Capital I met very interesting and pleasure to work with people who trusted my expertise and gave me the freedom to learn and expand my knowledge.

Orient Capital was bought by Link Market Services who also used my expertise to re-build there parent website.

OK, so what do I do today?

Today, after so many years of learning, experimenting and growing older and wiser, and since the web industry as leaped forward in so many areas, I focus my services and attention on front-end development (i.e CSS, HTML, jQuery) and content production (copy, photos, banners, video etc’).

Although the web is changing very frequently (new devices, new standards, new technologies) two things haven’t changed. Our ergonomic features (vision, hands and finger sizes) and the need for quality content. Content is king and it doesn’t matter how many effects and “cool” features your website does, if the content and the way it is presented are bad then your site will suffer from lack of audience.

I also find myself today embracing the open source communities such as Word Press and Magento for e-commerce solutions. I also don’t seat down and write heavy javascript codes. The web is full of resources and it’s much easier and better to buy or download free widgets, plugins and scripts usually from very reliable sources such as Code Canyon and jquery for designers.

Besides knowing how to fix our home plumbing I also know a few things about web design, front-end development, print design, colour management, photography and video production.

Before entering any code I always prefer to receive a project brief or an outline of expectations. Most of the times the brief will be done together with the client or project manager/ stake-holder and will include time-frames, technology, project life cycle, maintenance management, SEO and SEM, devices (tablets, phones and desktops) and budget.

Once we agree on a framework and expectations we can then move forward to wireframes, graphic design and coding the front-end.

Some accolades. Doesn’t hurt and they make me feel good.:-)

“We find Micha Goldfine highly professional, reliable; provides material on time, fun to work with. We strongly recommend working with Micha Goldfine.”
Dr. Yosef Segman, CEO CNOGA Corp.

Micha has done a lot of complex and precise Flash work for Desk-Trainer – always impeccably executed and always on schedule. He is a pleasure to work with.”
Eran Baniel, Desk-Trainer Ltd.

Micha was a pleasure to deal with. Quick and kept within the budget. We are very happy with our site, which attracts alot of traffic. Would recommend Micha and MIGO if you want a professional looking and working website.
Ronnie Joss, Trialia Foods